Neuromarketing is a relatively new field of study in marketing which has to studies a consumers' cognitive mind and sensorimotor and how they respond to marketing stimulation. This notion of studying an individuals thought process and how the stimuli show up in the individual's brain can be seen as a gold mind for advertisers and a complete invasion of privacy to us the consumer. No matter where you stand in the issue Neuromarketing, is not a science fiction but a reality in Today's world. Noah Robischon points out how politicians used this type of advertising during the 2010 elections.
Another example of this type of advertising can be seen in this ad below: Where a group of individuals who are against government spending are appealing to individuals and what the likely hood of the overspending would lead. Citizen's against government spending wants to make an emotional connection and tap deep into our thoughts. The use of imagery, like the fall of previous great power (Romans, Egyptians and the United States) can have a deep connection and the association made here is that our over spending could lead us to our great fall. The other use can be seen in the use of the foreign language and perhaps the suggestion of unfriendliness or a certain uneasiness.
I think that it's possible that these technologies will be with us in the near future and marketers will have access to lots of information by just reading and analyzing our brain activities. Image for a quick second that if it's possible to read someones thoughts, you can extract not just how they feel about certain things, but what the other person could perhaps be thinking about. This reminds me of the movie minority report with Tom Cruise in the scene where he is rushing through the mall and as he is running the advertisers are analyzing him through infrared and reading his eyes and sweat level and targeting him with specific advertising. Now image yourself walking through the same mall and a scanner, can scan your thoughts or determine that you're thinking of your wife anniversary present and different thoughts cross your mind and the computer will project those thoughts onto a large screen for others to see.
What do you think? Do you think neuromarketing is going to far in what advertisers are trying to do to tap into our thoughts and how and why we buy things? unconscionably access our more deepest thoughts and memory? Let me know if you're for or against neuromarketing.
Bonus: (60 Minute special on Neuromarketing)
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