Friday, November 12, 2010

If the the car industry is in trouble with generation Y what's to follow in it's foot steps

According to a recent article published by Allison Linn, a senior analysts at MSNBC points out a growing problem for the car industry.   The problem at hand is that generation Y is to blame for decline of car purchases by generation Y, those individuals who proceeded generation X.   It seems according to Dave Cole, that generation Y would essentially buy a car as they move further in life and the need for such a need would arise.  The article goes on to further suggest that the economy is partly to blame for the decline in the purchases of cars by this group of individuals.   So, what's to follow in the foot steps of a slowdown in consumption or usage of things in this high tech world we live in today?    Could the same be said of other industries that also tailor to these group of individuals, I believe so.


I think the car industry is one of many other industries that will eventually experience slow downs and would have to re-invent itself if it wants to survive.   The movie industry can be seen as an industry who is re-inventing itself to attract individuals to the movie with it's high increase in 3D movies from 2008 to 2009 according to the the theatrical market statistics report published by motions picture of america, but I believe that the biggest industry that will be affected more sooner than later is the the telephone business of land lines.   Landlines are your traditional phone lines which are connected via telephone cables directly to your house.  Can you recall a time when the telecommunications companies like AT&T advertised distinctive ringing, as a means to allow every member of your family the ability to have their own number but with a different distinctive ring?    If what Allison, points out to be true and that technology is aiding in some of these declines then there is no more apparent evidence more true for Generation Y than the use of a traditional lan line as a means of communicating with the rest of the world.  


Generation Y and those generations that are to follow will likely not know that lan lines existed and that a cell phone is the norm of communicating with each other.  You can see how badly this industry is dying or close to death than what is pointed out by Anders Bylund, about how Google is closer than ever to killing the landline.  I would not agree more than to say this is so true.  If you pause for a moment and think about how interconnect the world has become and how much more powerful our cellphones are today you have to stop and wonder if you will ever need a land line.  Google understand the concept really well that we are likely going to be "connected" at all times to the world wide web and started to offer this service through their most popular product gmail.   The product was first conceived as a product that allowed you give your friends a family one number and it would ring you at multiple locations.  Grandcentral, as it was known before it was aquired by google in 2007 for 45Million is now what is known to most Googler's as Google Voice.  Now the concept has extended to allowing individuals to make telephone calls straight from their computers to any landline in the country or canada for free and around the world at very low rates.  The land lines that i describe are those of the households or homes in this country and not necessarily those used by services such as hospitals, police stations and so forth.  


I agree with Anders, and believe to be true that the land line as we know it today will be something of a times past for this generation Y, who in my opinion is adapting to technology and taking advantage of what it has to offer even when it's FREE as google presents it's products and services.  The Public Telephone System will have to offer similar products and services if it wants to stay alive or simply just let this service fall in the hands of other companies such as Google.







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